Citizen is a pioneer in watchmaking and innovative technology, founded in 1918 on the principle of creating watches for all citizens of the world. For over 100 years, we have stayed true to this mission, promoting excellence and creativity with a deep-rooted respect for craftsmanship. As a true manufacture d’horlogerie, we have a comprehensive and vertically integrated manufacturing process that extends from creating a watch’s individual components to its final assembly.
We advocate the philosophy, Better Starts Now, searching for and accomplishing goals that better our lives. As a citizen of the world, we bear the responsibility to help cultivate positive change and on-going evolution to our craft. To that point, for over four decades we’ve pushed the boundaries of Eco-Drive, our proprietary award-winning technology, delivering an accessible range of timepieces with the substance citizens demand.
The oil crisis of 1973 first raised global awareness and interest around alternative sources of clean energy. We responded to the challenge by starting to develop watches driven by a completely new energy source: light. And in 1976, we created the world’s first light-powered watch. The technology was named Eco-Drive, in acknowledgement of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. Eco-Drive eliminates the need to replace watch batteries forever, honoring our planet and making it easier for citizens everywhere to enjoy quality of time. Today, Eco-Drive is the at the heartbeat of almost every Citizen watch, meaningfully marking time and lighting the way for a better world, with each and every timepiece.
The Citizen name stands for inclusion and with that mindset to produce timepieces that can be enjoyed by citizens the world over. In 2018, Citizen solidified an alliance partnership with Disney, another powerhouse brand with similar values and ideologies. With a long-term partnership in place, we participate in activations around Disney Parks, Marvel and more. Citizen is the Official Timepiece of both Walt Disney World and Disneyland with branded clocks in both theme parks. In addition, we produce and market co-branded watch collections with Disney, Marvel and Star Wars.